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Written By Michael Wense

I'm not sure where the line between ad and short film is, but this four-minute video—directed by Spike Jonze—is a delight. Watch the whole thing, full-screen, and then check out AdWeek's fantastic behind-the-scenes look at how the video was made.

And here's the behind-the-scenes look:

What amazed me is how they were able to create those stretch effects practically, rather than relying on digital manipulation. I love seeing talent in action like this.

Michael Wense
A St. Louis native, Michael Wense is a writer, editor, technology goon, and kitchen connoisseur. When he’s not hunting down misplaced modifiers or common misspellings, he’s tinkering with a short story or obsessively collecting recipes. Sometimes he’ll just sit and watch cooking shows on Netflix for hours. Like a zombie. When it comes to fiction, he prefers potent pieces with a cutting emotional edge. Novels are good, but the punch of a perfect short story will bring him to his knees.
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