Another Entrant in the Streaming Wars: Peacock.

Written By Michael Wense

Julia Alexander, reporting for The Verge:

NBCUniversal’s streaming service finally has a name: Peacock.

The name is based on NBC’s iconic logo, the colorful peacock that sits at the bottom of people’s TV screens when shows play. It is also a homage to “NBCUniversal’s rich legacy of creating beloved films, TV series, characters and franchises that have been at the epicenter of pop culture and will continue to define the future of entertainment,” according to a press release.

Apparently, one of Peacock’s prestige projects (say that three times fast) is a reboot of Battlestar Galactica from Mr. Robot’s Sam Esmail, which I’m intrigued by.

What I want to know is who greenlit the Peacock name. Yikes.

Michael Wense
A St. Louis native, Michael Wense is a writer, editor, technology goon, and kitchen connoisseur. When he’s not hunting down misplaced modifiers or common misspellings, he’s tinkering with a short story or obsessively collecting recipes. Sometimes he’ll just sit and watch cooking shows on Netflix for hours. Like a zombie. When it comes to fiction, he prefers potent pieces with a cutting emotional edge. Novels are good, but the punch of a perfect short story will bring him to his knees.
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